The Pantone Hotel, Brussels based, is a concept hotel that showcase the Pantone Universe Colors. We sought to increase the awarenes to the hotel as a brand and to create the sense of the hotel as the “hub to be in” for creators.
Therefore we actively invited Social Media Creator influencer to use the hotel facility and sotry tell the concept of the hotel to their audience. Moreover we offered the hotel Pantone colorful location to photographers and brands to create their editorial photos in the hotel in order to promote the artsy feel of the location. Once those creators and artist used the photos made at the hotel we were tagged and traffic to our website as well as our Social Media platforms heavilty increased. The hotel saw it both in bookings and customers hanging around the hotel F&B locations.
ClientPantone Hotel ServicesInstagram, Influencer Makreting Year2019Linkwww.instagram.com